What is Google Shopping?
When you search for a product on Google, you’ll typically see product listing ads (PLAs) appear on the top or the top right. Depending on what type of product you’re searching for, Google will usually show 1-8 products.
You’ve probably heard of both Google Shopping and Product Listing Ads. Both are correct terms. Google Shopping is the campaign type, PLAs are the ad units. When you see Product Listing Ads, you’ll notice a couple of things:
- They command attention…and clicks. In fact, a recent study by Wordstream revealed that for some product queries, the ads get 64% of the clicks!
- They’re compelling. If your search is specific enough, you’ll likely see exactly what you’re looking for complete with picture, price and maybe some reviews and an offer.